We had the good fortune of connecting with Yael Trusch and we’ve shared our conversation below.
Hi Yael, what was your thought process behind starting your own business?
The thought process was finding a pain point for women that I knew I had a unique way of helping with – a passion for and a unique voice and perspective. As an blogger, podcast host and international speaker, I was always infusing Jewish wisdom in my content. But, the more I talked to women the more I realized that there was one particular pain point – their financial lives- which was hardly ever spoken about and in which I had much to say both from my own practical and personal experience, as well as from the Jewish wisdom that I knew impacted my financial life. So, I decided to use my role as an influencer and start focusing on money and personal finance from a Jewish perspective. The more I talked about it, the more I saw how much thirst there was and the need was validated. By the time I opened my first online course, women had already been begging me to launch something.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets me apart is my Latin background and my Jewish background and observance. I infuse my message always with Jewish wisdom and my colorful Latin personality always come through. It has been a ride full of many pivots. What started as a Jewish lifestyle blog, led to trying event styling and interior design which was fun for a while but I knew I wanted something more and something bigger. I had already launched a really successful podcast and was learning a lot from my guests and was developing further as a communicator and getting more consistent speaking engagements. The more I interacted with my audience, the more I realized the need to speak more openly about my financial experience and their pain points and infuse the conversation with Jewish wisdom. I still didn’t know how I could serve these women and I wasn’t sure I wanted to venture onto online courses. But I did know I was a great communicator and had a lot to say and a captive audience. So I decided to see this as an opportunity to connect with people and instead of launching an online course, I really have a program. I’m there with my students live and support them all throughout their 8 week journey. I love the flexibility and the reach that being online gives me. It’s also awesome that I can help women with their financial lives, their marriages and all different areas that money touches, both in English and Spanish. Being online has definitely allowed me to cast a wider net.
Who else deserves some credit and recognition?
Although I think all my podcast listeners and guests have been my biggest inspiration, I think Aleeza Ben Shalom deserves a lot of credit for pushing me to take my role and turn it into a business where I would be creating so much more impact and adding value. Now I’m always thinking how can I create more value? What product, course, membership, etc can I be selling that will serve people. It’s become a business and it’s all driven by the desire to serve.
Photography by Elisheva Golani Photography