We had the good fortune of connecting with David Sabbath and we’ve shared our conversation below.
Hi David, what is the most important factor behind your success?
Discipline. Discipline and consistency. Growing up I played a lot of basketball. In order to compete and get playing time, I had to practice long hours, daily. I had to work hard on and off the court. That has been my foundation throughout life. I quickly learned that hard work; discipline; and practice proves results over time. Clients and Executive Producers want to know that I’m putting the time into their projects. They want to know that their money is being spent wisely and creatively.
Alright, so let’s move onto what keeps you busy professionally?
I’m a Director/Producer/Writer. But first and foremost, I’m a storyteller. Whether it’s 90 minutes or thirty seconds, my stories have ignited passions, moved products, improved the recognition of brands and have become a catalyst for thinking and sometimes change. Throughout my career, I have learned that you hear “no’ way more than you hear “yes”. That’s the challenge of a prize fighter: to get off the canvas; get up; and continue fighting. I direct people, both real and hired, always looking for that special charm, delivery and look; and then, bring their story to life. I concentrate on images as part of story, one always leading to the next to build a collective whole. I love creating images but realize that content or even non-verbal communication is an equal part of the equation. I’m a great observer; able to think quickly; size up the situation and make it come to life, both in production and in edit. I’m always passionate about my life; my work; and the people around me. Every second counts. Every moment matters and every thirty second can make a difference. That is why I’m a storyteller.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Manhattan. Lower East Side. I would insist on staying at the Ludlow Hotel on Ludlow. A chic, amazing boutique hotel with a beautiful rooftop view. The whole first floor is a “hangout” lounge where professionals; students and slummers sip coffee, down a cocktail or three and just discuss life. How perfect! Oh, and directly across the street is Taverna Di Bacco. Maybe seats fifteen people and a bar that seats four. Italian food in New York… need I say more? We would also have to journey to Central Park and I can show my friend all the little pockets of wonderment including Lasker Rink and Strawberry Fields. I would take my friend to ABC News control room to watch the national news cast. Broadway, of course. I would make sure we would randomly walk and just listen to all the different languages and smell all the international foods pawned by vendors. I would schedule a work out at Overthrow Boxing Club on Bleecker Street. It’s exact same space where Social Activists Jerry Rubin ad Abbie Hoffman began the sixties revolution. Saving the best for last, I would take my friend to the humbling 9/11 memorial. It’s the one place in American where words can’t describe nor need to be uttered. That would be Manhattan. The most important and influential city on earth.
Who else deserves some credit and recognition?
The late Joseph Cassaletta, ABC News. The late Mercedes Sabio, WGBH TV. Keith Newman, PBS Producer. John Mullin, Diamond P Productions.