We had the good fortune of connecting with Demetra King and we’ve shared our conversation below.
Hi Demetra, how do you think about risk?
I have an optimistic feeling about risk. I would consider myself to be a conscious risk taker just to see what I can attain but I do feel if the risk can provide a great reward I’m more than willing to go for it. Risk taking has played a great deal in my small business Lashed by Lashae. From maintaining a steady client base to relying on word of mouth more than marketing. Don’t get me wrong I know marketing is an important factor when running a successful business. However, word of mouth has played the biggest role in running my steady business for the last two years. Taking risk have allowed me to overcome fear of failing, meeting wonderful new people, gain knowledge, and open up new opportunities.
Alright, so let’s move onto what keeps you busy professionally?
What keeps me busy as a lash technician is my marketing techniques. I try my best to promote on social media the most productive way possible to reach new customers. I try different applications for lighting and different visuals on pictures. I try to reach a different demographic at least once a week. My goal is to make everyone feel at home when they enter my suite of business. I am most proud of my clients returning to me after two years and during a coronavirus pandemic where some services are back available to perform. I am where I am today because of my drive to do the right thing for everyone. Sometimes it is not easy dealing with what life throws at you and still maintaining a great attitude towards everyone but I make it look easy. I want the world to know that I am a great person and business woman because my brand represents unlimited persistence towards greatness.
Any great local spots you’d like to shoutout?
Hmmm that’s good question lol. There are so many places and things to do in Houston. I would definitely recommend eating at one of my favorite restaurants Gloria’s Latin Cuisine. It’s a very nice setting and ambiance. Anyone that knows me would say I loveeee Mexican food. I love pizza as well so make sure you try Chitalian Pizzeria. A mini photo shoot tour at Houston’s paint walls and graffiti murals is a must. It’s so much hidden art around Houston so it would definitely be memorable. Mercer Botanic Gardens is a beautiful spot to view butterflies, birds, and cultivated plants. Oh and how can I forget Froberg’s Farm to pick sweet strawberries and beautiful sunflowers.
Who else deserves some credit and recognition?
First, I would like to thank the most high for giving me the strength and wisdom to continue my journey. Huge shoutout to my husband, family, and friends thank you for your continuous love and support. Special thank you to my clients for allowing me to service their beauty needs. Forever grateful!
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