We had the good fortune of connecting with Destinee Hawkins and we’ve shared our conversation below.
Hi Destinee, can you walk us through the thought-process of starting your business?
When I started my business I had a desire to motivate, encourage and push entrepreneurs to new levels! My desire was to remove the conversation of businesses failing in the first couple of years by teaching smaller brands how to scale and leverage their businesses by taking the knowledge that they obtained in their journey and packaging it in a way that they are able to make multiple streams of income doing what they love! I have found that normalizing yourself to your target market allows you to connect on a whole different level! This allows me to bring people in that want to start their business but not sure in what capacity they want to serve!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Let It Go LLC started as a hobby and has evolved faster than I could ever imagine! We work hands on with all of our clients allowing the personal touches to represent the brand. I know each one of my clients, their families as well as their why and I push each client to reach their highest potential! I honestly believe this is what makes us stand apart from other businesses and brands. I’m so grateful at the growth we have encountered this last year. To reach my goals I literally had to isolate myself during this journey! I lost so many people however God has a funny way of bringing people back in at the right time. I’m so happy I was obedient because now my friends are ready and I’ve established the brand so I can put them on or put them in a position to start their own venture. I’ve had to make tough decisions it hasn’t always been easy but I allowed God to lead me and stayed consistent. I would encourage you to figure out your why and never let go of it! You have to be ready to bet it all on you no matter what!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting I would take them to Krab Queenz, some drive through Daquiri Shacks and to the Woodlands resort to relax and unwind! I’m a minimalist and like intimate settings so I would spend my time catching up and flashing back and reminiscing!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First I would have to give a shout out to God for the gift and the ability to serve unapologetically! Next I want to thank my support system! Every like, love, share and comment doesn’t go unnoticed understand I appreciate you in every capacity! Finally I have to thank some of my stand out coaches! For starters Nicole Laino who really helped me hone in on my mindset as well as Raymond Aaron who prepared me for public speaking and got my confidence to a whole new level and first introduced leveraging your story as well as Taurea who pushed me to see myself and trust my position whole heartedly! Last but not least I have to shout out my team who works their butt off behind the scenes. Lauren Johnson out of Cleveland, Ohio is my project manager she makes sure that we not only start a project but we manage it effectively from beginning to end working hand and hand with me and is dedicated to growing Let It Go LLC (LIG LLC) and maintaining the community! I have to extend a special shout-out to our web designer from Columbus, Ohio Rochelle Stewart for all she does. Khairah Green who is our storyline and plot editor out of Michigan and my head cover designer Pradeep Premlal from Sri Lanka I know I’m a lot to deal with and I want to publicly acknowledge you all and thank you for the commitment to the vision! You all rock!!
LIG LLC- for the cover designs.
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