We had the good fortune of connecting with Eliza Moreno and we’ve shared our conversation below.
Hi Eliza, how has your background shaped the person you are today?
Howdy, my name is Eliza but my friends call me Lisa. I am a first-generation Mexican-American born and raised in Houston, TX. Before I can tell you about my background I have to fill you in where my parents came from. My parents immigrated to Texas in 1984 from Guanajuato, Mexico with only a few belongings in hand. They sacrificed their home to start a new life in an unknown place to give us a better life with more opportunities. Growing up I saw how hard my parents worked to provide us with little joys of life; whether it was a new toy or new shoes to wear on the first day of school. Without knowing it, my parents taught me to always work hard to achieve my goals. If you want something go after it! This instilled the passion for the hustle I have now. I have even been told I am married to my career because I am always working haha! (I can’t deny this!) My parents taught me to never to give up; where there is a will there is a way. Si se puede! If plan A doesn’t work its back to the drawing board. Lastly to keep this short, my background has allowed me to dream big. As a kid we didn’t have always have new toys. This led to us using our imagination! If our Barbie needed some new accesories we made them out of toilet paper rolls! Ah the good days. We used our imagination and made do with what we had. This pushed me to pursue art from an early age. Art is what eventually lead me to pursue makeup artistry and create Touch of Artistry in 2016.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Breaking into the makeup industry is not easy, there is definitely a lot of other talented artists in the industry. In order to be successful, you have to keep pursuing new opportunities to allow yourself to grow. When I first started I partnered with a lot of talented photographers and traded my services. This allowed me to understand how makeup translates in photography and how I can manipulate the makeup so it would translate beautifully in pictures. For example, if a photographer editing style is light and airy the makeup application will have to be a bit “heavier” in order for it to stand out in the pictures. Otherwise, the subject can look washed out. What sets me apart from other makeup artists is that my eye is trained to think of how factors like lighting & editing styles impact the way makeup translates in pictures and how to adjust accordingly.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
To start off I would have to take my bestie to one of my favorite brunch spots. Leeland House is one of the BEST brunch spots in town, you can’t go wrong with anything on the menu. I always go for the eggs benedict accompanied by a mimosa! After brunch we would head out the Heights Historic Shopping district on a mini shopping spree; because we need to walk off what we just ate, right?!? Here you can find a little bight of everything from antiques to jewelry to random little home trinkets, For a mid-day pick me up we would head over to Westheimer for some coffee and sweets at Common Bond. You cand find all sorts of beautiful pastries here and if you are feeling adventurous pair it with a lavender latte! Take it out to the patio and enjoy the beautiful sunset. After our pick me up we would enjoy a fresh refreshing dinner al fresco at Cafe Brasil. This restaurant has one of my favorite black bean burgers and salads! To end the night we would head over to The historic River Oaks and enjoy an indie film!
Who else deserves some credit and recognition?
I want to shout out my family, who has always been behind me and allowing me to dream big. Thank you to Jacky Madrid,owner of Alchemy Salon Houston. Without her, I would not have a salon home nor the support and resources that keep me growing today. Also thank you to my tribe who keeps my creative juices flowing, you know who you are!
Irull Designs Stefania Campos Matthew Roberts