We had the good fortune of connecting with Jessica Lemmons and we’ve shared our conversation below.
Hi Jessica, we’d love to hear more about how you thought about starting your own business?
I had been writing marketing copy at my job for free without realizing it. I was a dance teacher who was barely making ends meet at home, and realized that I could have been getting paid for what I’d been asked to do as a part of my teaching duties. I am also a mom, and I needed to have the freedom to be able to be home with my children when they needed me. Teaching dance classes didn’t allow for that, so I decided it was time to begin building my own copywriting business.
So I began slowly taking on clients, and taking steps towards working for myself!
Let’s talk shop? Tell us more about your career, what can you share with our community?
My journey has been… interesting. I have yet to meet another copywriter who became one on purpose, and I’m no exception. I am a classically trained opera singer, ballerina, and actor. I was performing professionally when the Hippie and I (Hippie = hubby) found out that our first spawnling was imminent. I had to pivot and figure out how to earn a living in small town Texas, which meant it was time to develop a skill that didn’t involve the stage. Not in the singing and dancing capacity, anyhow.
It took me some time and some trial and error (teaching dance and voice lessons for pennies, running summer camps for other people’s children, the list is long!), but I finally stumbled sideways into copywriting. A studio I was teaching at figured out that I had a knack for catching people’s attention with my words, and that was it!
Now, I work with clients who need web or social copy, but my FAVORITE thing to do is to compile customer experience and competitor research. Pay me to talk to people about why they love you, and geek out over learning the ins and outs of your business? OMG YES PLEASE!!!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My area? I live in Bryan TX, and I can usually be found in the Downtown area. I love it, and not just because the Hippie is a chef here who keeps me in the snacks! There’s so much to do, between the brewery, the antique movie theater, the shops, the restaurants… I can easily spend a day just walking around here!
If you have tiny humans with you, the Fun For All playground in central College Station is a MUST! It’s accessible to people of all ability levels, and even the grown ups end up having a blasty blast.
Who else deserves some credit and recognition?
Ashely Diamond-Siegert (Vacanva, Fig-mint studios), hands down. She was my first local client, and her website is still some of my work that I’m most proud of.
Amy Russel (Realtor). Amy is a constant cheerleader, and anytime she needs extra hands or eyes on her marketing (especially when it’s time for her to scale), she turns to me. Watching her go from a small property managing realtor to making $1 million in sales last year… it’s so inspiring!!!!
Ashley Diamond-Siegert with Fig-Mint photography. The actual best.