We had the good fortune of connecting with Jo Neiter and we’ve shared our conversation below.
Hi Jo, is there something that you feel is most responsible for your success?
I don’t keep my business and personal life separate. Whether I’m working with the CEO of a large company or the principal interior designer at a small firm, I always find that the branding process is most successful when I have the opportunity to get to know my client on a more personal level. When you take the time to learn what someone is most passionate about and what motivates their work, the branding is far more authentic to who they are and what they value. And when it comes to branding (or anything in life, really), it’s all about authenticity. I want my clients to feel like they can be who they are, with no filter, trusting in the fact that we will polish everything into a stellar brand identity. I love it because so many of my clients end up becoming true friends through the process!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I will always hold my head high knowing that I built Neiter Creative from nothing and that shit wasn’t easy. I hustled my ass off to get where I am today. It makes me so happy that I not only get to tell my babies that I run my own business, but I also get to say that I love what I do – and that’s not something many people in this world can claim.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Pre-Covid, we would wake up and go for a run around Rice before picking up an iced coffee from Grinder’s (extra CBD, please). Then it’s straight to Hot Bagel Shop to fuel up! We would take the kiddos to Levy Park and do an afternoon lunch on the patio at Bistro Menil. After strolling around The Menil, we would grab margs, chips, and queso from El Tiempo because who isn’t blissfully happy after a day filled with cute kiddos, exercise, art, queso and tequila?
Who else deserves some credit and recognition?
I obviously wouldn’t be chasing this dream if I didn’t have the love and support of my family, but I also want to give a shoutout to the powerful women in my life who push me to be my absolute best. When I made the decision to start my own business, I had no idea that it would lead to such solid, lifelong friendships. Sarah Tringhese (of Matt Camron Rugs) has been a friend since college but that friendship really began to flourish when we found ourselves in the same boat – juggling motherhood and entrepreneurship. Sarah introduced me to Meg Lonergan who was doing the same exact thing and it felt like we were all meant to find each other! Meg and Sarah are my sounding board on all things; they’re kind, non-judgmental, brutally honest mamas I couldn’t do this life without. And that’s not even counting the badass moms on my team that I work with daily like Becky Blumberg, my Senior Graphic Designer. It may sound cliché but, when you’re building a business from scratch, having other honest, hard-working women by your side means everything.