We had the good fortune of connecting with Krystal Lewis and we’ve shared our conversation below.

Hi Krystal, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Growing up with two grandmothers who always had a cake made for guest inspired me to do the same. I loved baking cookies or any type of dessert for holidays and family events. My family encouraged me to start selling my product for profit, it was something I enjoyed doing so I thought “Hey why not!” Sweet Kravings was birthed from a generational love of providing that “something sweet” after a delicious meal. Hence the name Sweet Kravings. I enjoy providing the same love in the kitchen to my clients that was given to us at our family table.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Sweet Kravings caters just to that, a sweet kraving (craving). We bake custom cakes, desserts, infused cupcakes and fruit, treats, top tier chocolate chip cookies, pies and pretty much anything you can think of. We bake with the best ingredients and can provide any request we receive. We are venturing into vegan and low carb desserts that will be available soon. The desire to provide each customer with their own unique experience is what sets us apart from other bakers. We look at each order as its own individual request. The clients can ask as many questions and we also ask several questions to get the desired result for our client. We also make custom cake toppers for our guest at their request! The word of mouth from satisfied customers is the biggest reason we are where we are today. A good review travels far but a bad one travels further. So, the desire to make sure each client walks away 100% satisfied is the focus. No to mention, the best ingredients to make not only the clients happy but we love referral business from their guest. We make sure each order is not only a beautiful work of art, but a delicious one as well. Challenges come and go, the best way to deal with them is to keep going and do not let one small or even large roadblock stop the initial focus. No matter the situation, always remember the desire over the current situation, ask why I started this, what is it that I want from this, and how can I overcome this current block. The lessons I have learned is, do not be afraid to get out there and talk to people. Its millions of people in this world and enough business for us all. Support those who support you. Do not look at where others are in their business journey and never compare yourself to anyone. Your walk is unique to you and if you continue to strive and work hard, the reward is worth it. The Sweet Kravings brand is comparative to the love your grandmother put into her meals or desserts. We put work and love into every order. The taste, the look, and the satisfaction of our clients are the top priorities with each item that leaves our kitchen. The hopes are to one day have a store front or sweets truck to have daily sweets to cure those sweet Kravings at the drop of a hat.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Some of the exciting experiences I would show my guest would start with the great breakfast at Maxx’s or Snooze. Maybe a day time event or walk at the botanical gardens or zoo, eat lunch at the Turkey Leg Hut or order some seafood to cook from Captain Sins Seafood and end it off at top golf or dinner at one of the amazing food trucks at the food truck park.

Who else deserves some credit and recognition?
As mentioned in the prior question. Both of my grandmothers deserve the recognition for this blessing as well as my siblings, my sister/cousins and my best friends. They both were very influential in my desire to bring the love of sweets to those around me. Of course you cannot forget about God and the blessings He continues to provide in order for my business to remain successful, especially during a time like this. And last but not least, my son. After giving birth to him, I made the hard decision to leave a corporate job to be a full time mother. His birth gave me the courage to finally step out on faith so that I could be home with him. I’m grateful for my village. Without the “you got this” and “you can do it” I’m not sure where we would be!

Instagram: Sweet_Kravings
Facebook: www.facebook.com/ineedcupcakes
Other: Orders and all inquiries can be made by viewing and messaging one of our business pages, as well as submitting an email to ineedcupcakes00@gmail.com (two zeros at the end).

Image Credits
Sweet Kravings,

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