We had the good fortune of connecting with Sharonda Richardson and we’ve shared our conversation below.
Hi Sharonda, can you walk us through the thought-process of starting your business?
As a mother of two working in various industries, there was always a time that my normal eight to five seemed to not be guaranteed, of which, constantly kept me on the search for new employment and along with competitiveness in the workplace. I always had a purpose that only entrepreneurship could fulfill. I wanted to use my knowledge, skills, and experience in a leadership role that will provide a greater impact than I would not be able to demonstrate in a normal structural environment. I wanted to create my own lane. I understood that life does not happen in my comfort zone. By continuously challenging my abilities, and personal development, I strived to take on a role that forced me to think outside the box and stretch me intellectually and professionally.
I am a very independent thorough thinker. I am passionate about a lot of aspects of life and making a difference in ways I can imagine and demonstrate. Positioning myself in a leadership role in a male dominating industry, was definitely one of the most challenging decisions I ever made on a positive aspect. I wanted to display the transportation and logistics industry can be driven by any gender. This is an industry of which you can’t change the rules, but I definitely wanted to change the game.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Richardson Logistics & Consulting Group, LLC is a professional and knowledgeable freight dispatch service and training provider. We offer various services to meet the needs of our clients (owner operators, carriers, and those of which are seeking skilled-based training.
Here is what sets us apart from other dispatch service providers providers…
1. Dispatcher Training Program (Professional Development/Skills-based Training)
2. Mentorship Program (Independent Dispatchers)
3. Published Training Guide
Professional Development is the key to America’s economic growth and prosperity and to our ability to compete in the global economy. It is the path to good jobs and higher earning power. It fosters the collaboration required to solve the most challenging problems of our time. In lieu of the current Covid-19 pandemic and its impact on surrounding communities and United States, it has become an urgent priority and a need for Commercial Drivers and Dispatchers. Due to the shortage of CDL drivers, a federal apprenticeship program will train thousands of new truck drivers who are as young as 18. With the development of this new program, now is the time to consider quality training for dispatchers to assist in the demand of CDL drivers. There is a low percentage of in-house dispatcher training for large carrier companies. We will close the gap for driver to dispatcher ratio. These are aggressive goals and achieving them is a sizable challenge. By adding to the challenge, the projections of most states for the foreseeable future of an increase in drivers, it is clear we need training strategies that improve learning outcomes for dispatchers. Specifically, we must embrace innovation, prompt implementation, regular evaluation, and continuous improvement. The programs and training that work must be brought to scale so every CDL school has the opportunity to take advantage of its driver’s and dispatcher’s success.
Our Freight Dispatcher Training Program is structured for various instruction formats. we conceptualize and execute meaningful career initiatives and interventions, but we can’t reach everyone. To broaden our impact, we consider proactively amplifying our advocacy efforts. We are committed to our trainees’ success with trainer-trainee interaction. For entrepreneurs our career seeking individuals starting out as a dispatcher employed within a carrier company, our training program is extensive to meet the needs of all trainees and the company’s expectations for in-house dispatchers.
Our Mentorship Program provides, guidance, support, Q & A, and motivation to trainees as they begin business development as a dispatch service provider or employed within a carrier company.
Breaking out into the freight industry after training can be intimidating, but our leadership can make you aware of the upcoming expectations. This program can stabilize the direction a trainee will take as a freight dispatcher.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being born and raised in Southern Louisiana. Food may be the essential metaphor to describe the culture of Cajun Louisiana. The environment supplies specific ingredients, especially seafood. You could mix every iconic dish from every state in the country and still not come close to the number of options available in Louisiana. That is not boasting; the meal is just outstanding. Gumbo, boudin, beignets, etouffee, po’boys, and muffulettas are just a few of culinary masterpieces familiar to you. Food is definitely what unites all cultures within our region. Crawfish and crab boils, many festivals for family fun, couples, and single life. There is something to enjoy for everyone; Mardi Gras, Essence Festival, Jazz Festival, Rural life Museum, Global Wildlife, Audubon Zoo and Aquarium.
One of the most historic sites in and around Baton Rouge, the state capital. It is one of the most remarkable displays of Gothic architecture in the country, the wonderfully restored Louisiana Old State Capitol building. Steam locomotives, African-American art, early village life, and other topics are explored in area museums. Also a must is visiting on the “bluffs” of the Mississippi River at Southern University and enjoy fine dining, live music, riverfront and casinos.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It was never a dream to be an owner of a freight dispatch business. As a young girl, having a grandfather in the industry was quite intriguing. At the end of every week, I would write down his time to submit for payroll. Every trailer and truck type, I would vision by the description of the day’s work. Until the day came and for many days growing up, my siblings and I, visited the yard for the company he was employed. Grandpa pointed out every truck and trailer. Later as an adult, I gained experience and skills being employed by a nationwide carrier along with a company in McKinney, Texas who took me under their wing at the start of my company, where I was able to be hands-on, and gained more in-depth knowledge of the freight industry. It gave me a rush I never thought I would have. It just STUCK WITH ME. No matter how many times I tried to let it go, I ate and slept trucking. Fifty-five years my grandfather gave to this industry. I guess he knew something I didn’t, eventually I would inherit his love and knowledge for the trucking industry. My late grandfather, Willie “Jack” Taylor, I owe it all.
Linkedin: Richardson Logistics & Consulting Group