We had the good fortune of connecting with Sierra Negron and we’ve shared our conversation below.
Hi Sierra, where are your from? We’d love to hear about how your background has played a role in who you are today?
I am born and raised in sweet Houston, Texas by my single mother. The women who supported my mother were my grandmother and great-grandmother. They helped raised my sisters and I as well. The women in my life shaped me to be who I am today. Their sacrifice, attention, love and support. Growing up I was a very active child. We didn’t sit around and watch TV all day or play video games. We used to get very creative when it came to entertaining ourselves at my great grandmas house. We were allowed to watch Sesame Street in the morning and then play whatever we could think of for the rest of the day. We would pretend to play mailman with my Great Grandpas old mail, run around the backyard that was like a jungle to us, we would even play in my Grandma’s pond when she lived in Oklahoma. These experiences and adventures shaped me to be the woman and photographer I am today. It taught me to think outside of the box. Having just my sisters and mother also gave me the appreciation for human connection. We were always so close, each others cheerleaders and best friends. There were of course also hardships. My mother couldn’t afford to give us everything my friends had. There were many times I felt like I didn’t belong because of the shoes I wore or my backpack wasn’t name brand. I feel like this impacted me in the best way possible. To see the world in a different light. To look for the good and not always bury myself in the negative. I crave documenting families and their history, their connections, their love. My upbringing had the most positive impact on who I am today. I am blessed and grateful for every positive and hard moment. Without them I wouldn’t be the woman and photographer I am today.
Alright, so let’s move onto what keeps you busy professionally?
My journey as a photographer has been a long one. As a self taught photographer I have jumped leaps and bounds to be where I am today. The journey has not been an easy one. As a creative we are constantly questioning our work and what we want to do. I have always known I wanted to be a family photographer. I have always felt pulled to documenting the connection and history of families. During my early years I would take on work that did not align with the brand I wanted to portray. I would take on seniors, couples, weddings, engagements, birthday parties, pretty much anything that would pay. While this shaped me to be more consistent in what I take on, I do wish I would have been more on brand from the beginning. It has taught me to stand my ground, be considerate of what I can provide my clients and of course knowing amazing photographers to refer people to. My brand has always centered are families and motherhood. As a mother of four myself it is so special for my document the connection and love between a mother and her children. I want to document history. The moments in time that generations will look back on. Think of the photo you look at of your grandmother from the 1960s and how you wonder what it was like. The clothing, world events, what was popular. It’s so interesting to ponder on what that time would have been like. Imagine generations from now looking back on our photos and pondering the same questions. Documenting life and family is my mission. This is what I want my brand to convey.
Any great local spots you’d like to shoutout?
Houston is a city full of the best food and fun! Some fun things I would take my friend to do would be swimming at Galveston, drinking on Main Street downtown, and eating dinner at the best Mexican Restaurants.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to Shoutout to my Mother, Shannon. The woman who made me, loved me and always supported my dream. She has had the most positive impact on my photography career. My number one cheerleader! I am so blessed by her.