We had the good fortune of connecting with Tara Brown and we’ve shared our conversation below.
Hi Tara, how do you think about risk?
The act of opening a business itself is a risk. We opened the doors to 30 Minute Hit Humble in August 2020, which was right in the middle of the Covid-19 pandemic. That decision was risky to make but I felt confident that it would make a positive difference for women in my community. We are a ladies-only, high intensity boxing, kickboxing and core workout circuit that is taught with an emphasis on self-defense. I believe that without taking a risk, there’s rarely a reward.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart: The 30 Minute Hit program was developed with the needs of the modern woman in mind. Many women are interested in kickboxing and martial arts workouts but have not taken part in these activities for several reasons. Some of these reasons include a lack of time and the intimidation factor that goes along with walking into a martial arts school.
30 Minute Hit addresses these realities through its time effective and flexible circuit format, while removing the martial arts club or “dojo” setting. By providing a private facility that maintains a “ladies only” rule, we believe we have succeeded in placing members at ease before they walk through the door. Having a friendly and professional trainer by her side the entire time ensures proper technique at each station, re-enforcing each member’s confidence and creating a culture of empowerment.
All trainers at 30 Minute Hit are certified trainers, experts in training who have in-depth knowledge of boxing, kickboxing, and techniques of self-defense. As the perfect accountability partners, they provide physical and mental guidance, teach new skills, and help clients stay motivated and purposefully driven towards their health and fitness goals.
Our biggest challenge was opening our doors in the middle of the Covid-19 pandemic in August 2020. We wondered how we could gain the trust of potential members during a time when distancing, masks and sanitization were crucial. We were able to design the studio with six feet between all stations, reduce the capacity of the circuit to 50% with our trainers wearing masks until the vaccine was available in 2021.
Honestly, it takes a team to succeed in business today. My employees share my passion for making a difference in womens’ lives. I am always looking for new talent that are passionate about helping others achieve their goals.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Depending on the time of year, I would take someone to the Houston Livestock Show and Rodeo or a Houston Astros baseball game. Some other cool places to check out are NASA, The Houston Zoo, Museum district and Buffalo Bayou park. Some restaurants I would take a visitor to would be Brennan’s of Houston, The Original Ninfas on Navigation, and Xochi.
Who else deserves some credit and recognition?
First, I’d like to give a shoutout to my husband Chad for supporting me while I completed my education and opened the doors to our studio. I’d also like to praise my two veteran trainers, Stef and Melissa. They’ve both been instrumental to the success of 30 Minute Hit Humble and I appreciate their hard work and loyalty. Lastly, I would like to give a shoutout to all of our amazing Hit members. I am grateful and humbled by the trust that you put in our brand and you inspire me daily with your commitment to your health and fitness.
Monica Hindmarsh Photography