We had the good fortune of connecting with Wil Scott and we’ve shared our conversation below.
Hi Wil, we’d love to hear more about how you thought about starting your own business?
Starting my own business was a long term goal that I originally set for myself in 2012. Never did I consider what that business would be but I knew I wanted to work for myself one day. My interview at a large coffee chain for Store Manager was the first time I had ever gone inside of one of their stores. I wasn’t a coffee drinker at all, and did not plan to start. The plan was District Manager in 5 years and Business owner in 10 years.
Well, when I reached the 5 year mark with the company, I realized that DM wasn’t the direction I wanted to grow in. My attention then turned to the 10 year goal. Still unsure about what type of business I wanted to run, I started to pay closer attention to how the Company was operating. Work soon became more like school and I was being paid to learn. The more I learned, the more confidence I gained towards my next goal.
It wasn’t until 2019 that I realized that I had developed a passion for coffee and desired to pursue a business with coffee as the core. Mentoring for non profit organizations is also a passion of mine. Although I was able to engage in this through the company I was working for, it wasn’t at the capacity I was searching for. Having my own business would provide more time to serve my community even more.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Full Cup Coffee Co is roastery, convenient store, mentorship, prayer, uplifting station disguised as a coffee shop. Everyday that I open I have no clue what challenge or need will await me, and I love that aspect of the business. I’m here to help people other than helping myself. You know, Fill their cups! Ask yourself if you’ve ever had fresh roasted coffee? If not, you are missing out on a dynamic experience! I highly recommend. We won’t keep roasted beans longer than 1 month at the shop. Freshness is a key ingredient at Full Cup. I also gravitate towards African coffees based green beans on their tasting notes of citrus and fruit. Cold Brew is where I am aiming to leave my mark.Sometimes I refer to myself as a “Coldbrewologist”, infusing cold brew with fresh juices making beverages that may sound like odd combinations but work well together. Coffee and juice together? Who does that? It’s also a tough introduction getting people interested in “specialty coffee”. Generally I ask lots of questions to see how customers like to drink their coffee. If the answer is black, and they’ve never experienced fresh roasted coffee. Congratulations you have just become my latest victim, in a good way.
This and any business is challenging to be successful. It’s not always about how mush revenue you can generate. Am I making a positive impact on my community? Do I spend enough time with my wife and kids or am I always at work? Or better yet, What state of mind is work holing me hostage to? If I’m not able to be me, then it’s not for me! So far only a few months in, this journey has been exactly what is needed.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
You can almost always catch me hanging with the fam. We enjoy bike rides, going for ice cream, or at home we karaoke more than probably any other family.
Who else deserves some credit and recognition?
I give God all of the Glory first and foremost. After that my wife Deena is my biggest supporter. She is keeps me grounded and encourages growth for success. Without her Faith this business move doesn’t happen. I love you D!
Images by Michael A. Williams Photography