We had the good fortune of connecting with Alyssa Gruber and we’ve shared our conversation below.
Hi Alyssa, we’d love to hear more about how you thought about starting your own business?
I was traveling in India, and the aesthetics there can be so stunning. The jubilant colors left such an impression on me, coupled with the deep holiness of the people. Upon return back to the USA, I was literally stopped on the street by people noticing my jewelry. For confessedly, on my previous trip to Jaipur, I purchased some gorgeous handmade gemstone and gold jewelry. And to be clear, the pieces were fabulous! Made by a 4th generation family jewelry business, the stones were ethically sourced and hand facetted by their stone cutter. The pieces spoke to India’s tremendous artisan expertise. Cut to the chase, I met said family, told them I felt inspired to create jewelry with them…. lo and behold, we have been partners 3 years and I consider them MY family now too.
Alright, so let’s move onto what keeps you busy professionally?
I am a Psychologist and wellness expert by calling, so creating a jewelry collection was not in my typical wheelhouse. With that said, it was impossible to ignore the voice inside which really wanted to create using gold and gems. So, despite lacking industry contacts, being in India, having no former experience; I was constantly called upon to trust my instincts and trust in the process. So, I did. I gave myself psychological “permission” to believe in myself and that freed me up. Now I was able to think without self-conscious self-editing. I just let things unfold, and my daily meditation practice had trained me in this. And each time I could, when respectful, I meditated in temples around India. Hence the name, ElectricTemple. It is like the gold and gems and meditation merged magically; things just fell into place the more I took chances and had faith. It felt magic, hence “wear the magic” as our motto.
Who else deserves some credit and recognition?
I am so blessed to opportunity to partner with India’s finest jewelry makers. Thank you @Sarraf Jewels for all you do in bringing my vision to life. The pieces we have created are so skillfully made, in such a richly spiritual environment. Ever grateful.