We had the good fortune of connecting with Jason Soto and we’ve shared our conversation below.
Hi Jason, we’d love to hear more about how you thought about starting your own business?
In 2018, I began freelance writing for various Hip-Hop related websites. Each platform mainly focused on mainstream talent and a few underground rappers. I found myself listening to more and more up-and-coming artists and soon decided to build a space that would cater to the independent emcee and their audience. Towards the end of 2020, I launched Rap Olympus Media, and we’ve been building connections ever since. I knew starting this venture would be difficult, but the support gave me the confidence to see things through.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Rap Olympus Media doesn’t just promote music. We want to get acquainted with the person behind the music. We want to tag along for the ride and watch every artist develop their craft. We want to celebrate their success and encourage them to push the culture forward. That’s what separates us from the other platforms.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There’s never a dull moment in New York City. We’ll start our adventure by visiting the Coney Island boardwalk in Brooklyn. We’ll stop at Luna Park and ride the Cyclone rollercoaster before heading to Nathan’s Famous Hotdogs for a bite. Next, we’ll visit the world’s most famous arena Madison Square Garden and root our New York Knicks to victory. The rest of the week, we’ll catch a Broadway show, visit the Freedom Tower, and stop by Flight Club to shop for exclusive footwear. Last day in the city? Let’s visit Time Square and take some pictures to commemorate your trip.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Deciding to start Rap Olympus Media was a tough decision to make. I went back and forth with it for a couple of months before my wife sat me down for a chat. She assured me my love for the culture was enough to make it work, and I shouldn’t second guess myself another minute. I also had a few artists I’ve previously worked with, like Tommy Danger and Jonni Apollo, telling me I was the man for the job. After the words of encouragement, I put on my game face and made it happen.