We had the good fortune of connecting with Karla Arjona and we’ve shared our conversation below.

Hi Karla, what do you attribute your success to?
What is the most important factor behind your success / the success of your brand? It all stared when I got my license in 2008– I had to figure out who I was and what kind of real estate agent I wanted to be for me and my future clients. A lot of work, education and determination went into that. Once I learned who I was and what I wanted to put out there for people to see, it all started taking shape. I built a website, a social media presence, and content that would be attractive for the consumer I like to attract. More clients started coming and it was then that I knew exactly what kind of agent I wanted to be: someone that would always look for ways to improve in areas that I felt needed improvement, and someone that would constantly be educated on new and different subjects that have to do with home ownership and real estate in general. Since 2008 I’ve spend many hours learning new tools, designations, digital marketing, and anything I’ve been able to get my hands on that I think me or my clients could benefit from. On top of all of that, I have to give credit to my family. My husband has been super supportive and helpful when my kids where little, and to my kids for putting up with showings, hours in the car and many, many interruptions due to mom’s work. They are a huge part of my success and I will always be thankful for that.

Now here are a few specific things that are very important and huge part of my success.
1. Keeping it REAL, there is NO BS with me. Who you see on my social media and everywhere you see me is who I am at home, with my kids, family, and friends. I have had people reach out to me because they have seen my personal posts on certain platforms and they like who I am and want to work with me.

2. I keep the focus on my clients instead of myself. Real estate can be very ego centric, but one has to keep the focus on the client and their goals in each transaction. It is NOT about me, I am just the person doing all the work for them behind the scenes, making sure it all happens, making sure my clients get what they want or as close to that as possible.

3. Setting expectations with my clients from day 1. I like to be as realistic as I can even if it means potentially not working with that client. I have walked away from sellers wanting to over price their homes for sale because it is not reality and It won’t work for anyone.

4. My past clients. I am very proud to say that 85% of my business is repeat or referral based, which means that my clients are so happy with the work I do that they send me all their friends and family when they know someone needs a real estate agent– I have clients that I met in 2010 who still send me clients. I am very lucky to say I provide amazing customer service, and my clients know that. I treat them like family, if they allow me of course, and in most cases we end up becoming friends. Some of these buyers call me throughout the years asking me questions about their homes, “does it makes sense to ad this to my home?”, “what will it do to the value?”, “can you please tell me what my home is worth today?”, “can you help me with comps for my property tax protest?”, etc. So, I tell them I am their real estate agent for life.

5. And last but not least is being ethical and following the code of ethics as a Realtor. I’m very proud of this part. I’ve never done anything to put my self or my clients at risk, never broken a rule and never will. I’m a sting believer in doing was is right.

13 years, over 350 closed transactions, clients from over 30 different countries, top 2% of real estate agents in the Houston area. 4.9 ⭐️ on over 270 reviews from past clients and that is only on the Houston Association of Realtors site. That’s is how I describe success. With an 85% repeat and referral based business for the past 13 years.

Real Deals, Real Honest, Real Estate

Alright, so let’s move onto what keeps you busy professionally?
Oh wow. I think I covered a lot of this on the first answer but if you need me to elaborate I sure can.

I want the world to know that I am here to provide the best experience when it comes to buying or selling real estate. In me you have someone you can trust that will take care of you and your interest.

Some lessons I have learned along the way is to set expectations at the first meeting that way there are rarely surprises. I have learned that not every clients is for me and I am not the agent for every client and that is totally ok.

Sometimes I have to set boundaries and limits and that is also ok, I work with very different people and everyone has a different personality. Knowing how to listen is something that has helped me a lot.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
To every woman that has doubted herself and the capacity to achieve her dreams. You can do that and so much more. every single person that has touched my life since I was born deserves some credit in my success. They have touched my life and that has made me who I am today.

Website: www.karlaarjona.com

Instagram: instagram.com/karlaarjona

Linkedin: www.linkedin.com/in/karlaarjona

Twitter: @karlaarjonab

Facebook: facebook.com/karlaarjonarealtor

Yelp: https://www.yelp.com/biz/karla-arjona-bilingual-houston-realtor-sugar-land-2

Image Credits
Some are from Jasmin Chen, some are from Gonzalo Arjona.

Nominate Someone: ShoutoutHTX is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.