We had the good fortune of connecting with Shelly Knicks and we’ve shared our conversation below.
Hi Shelly, we’d love to hear more about how you thought about starting your own business?
My parents were very supportive of me wanting to sell candy and middle school, my step-dad was the first person I heard say the word “entrepreneurship”. With that being said I’ve kind of always been inspired by just my potential and the fact that my talents and ideas can be lucrative. I haven’t necessarily made any huge capital gains with what I have going on but I can see it all starting to come together with consistency and networking.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I think I’ve gotten to the point where I am today because of who I’ve chosen to surround myself with and the time I’ve spent soaking up all knowledge I see helpful. I’ve dipped my hands in animation, video editing, producing, screenwriting, songwriting, DJing, and digital drawing all since high school.
I used to dance in middle school with my homies and wanted learn how to edit videos so we can put videos on the MySpace. That kinda blossomed into me making skits, and other crazy videos which then lead to me just kinda putting myself under the umbrella of an Internet Content Creator. Right now I’m working on putting out more video content for the album I just dropped, my podcast, and then a couple minor things in between.
It’s hard to just stay consistent with one thing all the way when you know your abilities aren’t very limited. Sometimes I feel scattered, but I also feel that most of the time it puts me at a creative advantage with me having so much experience in different areas. It allows me to have a bigger vision I guess.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would hit up Barton Spring Pool and probably hit up P. Terry’s afterwards. Prolly show them some of the nightlife at the Coco Complex on 5th where some of my homies DJ, or maybe somewhere on East 6th. We’re not steppin anywhere close to Dirty 6th. Native is always fun too.
Maybe see wussup with some day parties on whenwherewhataustin.
Definitely gotta go kayaking on Lady Bird Lake one morning, maybe hit up Freebirds or Chi’Lantros afterwards.
We’re 100% going to the Paramount to catch a movie during their Summer Film Series. That theatre is beautiful.
And we gotta hit up Cidercade over on Riverside, although I’ve been meaning to check out Texas Gamer’s Lounge.
If they’re feelin hella touristy we can hit the Bob Bullock Museum, and then do some shopping at Monkies on Guadelupe. There’s a bunch of cool Asian food spots around there, even a Taco Bell Cantina if we’re feelin trashy.
I’ve also been trying to check out the AFS Cinema so that’s on the list too haha.
We’d go workout and play soccer with sphere at Zilker Park, we could check out the botanical garden over there, and we could also hit Jimmy Clay and practice some golf on the Par 3. Whatever my friend is tryna do we gon have a good time in Austin, TX.
Who else deserves some credit and recognition?
Shoutout to WavyBandz, URLPrisoner, SAVOCA, KC ThankTheTrees, TOM $AW, Colin Jacobson, Tyler Butler and George Fox for all have lots to do with the evolution of my music,
Shoutout to Trent Owens, LSDoom, Roger Torabi, Remi Saluee, and Lorenzo Marez for all having something to do with the visual aspect of my brand.