We had the good fortune of connecting with Erica Sanders and we’ve shared our conversation below.

Hi Erica, can you walk us through the thought-process of starting your business?
Growing up I never thought that I would start my own business cause I had never saw anyone do it. I always knew I wanted to work in an office, professional setting but I never exactly knew what. I started my business when I was 18 years old. I started off selling hair and lashes. The thought of starting my own business came with the growth of social media. I would get on Instagram and see so many boss women like Miss Bling and Milano and I just knew I wanted to live that lifestyle. I wanted the freedom but I also wanted to be a creative director and let all of my ideas flow and share them with the world.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My businesses are E’lluring Boutique & E’lluring Cosmetics. I just recently started my cosmetics line but I have had my boutique for two years now. I think what sets me apart from others is the meaning behind my clothing boutique. I take pride in providing quality items at affordable prices. We often get caught up in luxury and although my clothing line is luxury, its made for the average girl like myself. My mission is to make the AVERAGE woman that may not have it all together everyday still feel her best self at all time. Getting to where I am with my business today was not easy at all and I am still learning day by day. I overcame many business losses and struggles by just reminding myself to keep going. I know that if I push through I will see the rewards of my hard work along the way. I’ve learned many lessons in business. I’ve learned about networking, management, finances, supply and demand, and more. I think trial and error has taught me more lessons in business than a book ever could.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my bestfriend was visiting the area, I would start the day off by going to Miro’s for brunch and mimosas. We would go to Applebees later to eat because that’s my favorite place for food and drinks! We would hangout and the bars downtown. There’s many different bars to go to downtown so I’m pretty sure we’d find somewhere to hang out! I’d also take her to a hidden gem, The Cookout, they have the BEST burgers and wings! I make sure to go there every time I’m in town.

Who else deserves some credit and recognition?
My family and friends deserve a shoutout for helping me along my journey! They always let me know how amazing I am and remind to reach for the stars.

Website: www.elluringboutique.co

Instagram: @elluringboutique @elluringcosmetics

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