We had the good fortune of connecting with Heather Rasowsky and we’ve shared our conversation below.
Hi Heather, how do you think about risk?
I like to think there is a difference between being a risk taker and taking a leap of faith. In general I am not a big risk taker. It’s nerve-wracking! I am realistic in knowing that some things will work out great and some things won’t go as planned. I always have a plan and put the steps in place to execute my vision, but there comes a point in the planning process where you just have to take a leap of faith and see how it goes. I started my business in Houston in 2015. About a year ago, my family and I moved to Charlotte, North Carolina. It wasn’t easy “leaving my business behind,” but I didn’t have to! I have had the opportunity to hire stylists for events in Dallas, Austin, San Antonio and Denver, CO. I took a leap of faith in hiring a stylist where it all started in Houston, too. I am proud to say The Fluffy Flower continues to grow and leave it’s mark on the Houston community despite not physically being there myself. I am still the point of contact – coordinating everything with the client, discussing floral design and what will work within the client’s budget, and placing the order. I then thoroughly discuss everything with the stylist and coordinate with the venue if needed. We continue doing everything from large gala’s to smaller celebrations and it has worked out really well, just as it has in the other cities. Call it a risk or call it a leap of faith moving out of state and leaving The Fluffy Flower in Houston, I am proud to say it’s still up and running with me behind the scenes and a fabulous local stylist bringing the beauty to life!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Once upon a time I had an idea. An idea that gorgeous flowers from weddings and other large events were going to waste after beautifying just one event. With an entrepreneurial spirit, Something Borrowed Floral Decor was born. Flowers were repurposed from weddings for baby showers, bridal showers, restaurants and more. I met people in the event industry, learned about arranging flowers and talked with people about their floral needs, but mostly listened; listened to what clients wanted. Most people requested something simple and cost effective, or “just” wanted the hydrangeas out of the beautiful, detailed arrangements that were being repurposed. A new look started in the new year (2018) and I decided to run with a new concept called The Fluffy Flower. It’s been exciting to continue creating flower arrangements for showers/parties and restaurants, but The Fluffy Flower has opened new doors to large corporate events, galas, and even events in other cities! Occasionally we still get flowers from previous events like good ol’ times, but The Fluffy Flower uses fresh, new hydrangeas as the base of each arrangement. Additional flowers and greens can be added if desired. We are based in Houston, but have stylists in Austin, Dallas, San Antonio and Denver. Let us know if you or someone you know is looking for flowers for your next event.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The first thing that comes to mind is FOOD! Whenever we have people visit we always go out for BBQ and Mexican food, and while we are at one meal, we are usually planning the next meal. The restaurant scene in Houston is just that good! One of my favorite things to do in Houston is to get lost in the trails at Memorial Park! There is something so peaceful and serene about taking a trail that leads to … another trail. It’s like an escape from real life. I love taking my kids for walks there. They get so excited to cross a bridge, balance on a log, watch fish in a pond, find pinecones, and more nature filled adventures.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to all of the other “Mompreneurs” who had an idea and went for it!